Uniroyal aims new campaign at consumers' pain in their wallets July 21, 2008

As gas and food prices continue to rise, more and more families are struggling just to make ends meet. To address these concerns, Uniroyal Tire has partnered with consumer advocate and family-savings expert Kimberly Danger to help educate Americans on easy ways to keep more money in their wallets. Working together, the pair will offer a year-long series of advice, eBooks and instructional videos; all are available for free on Uniroyal.com.

Cost of gasoline too high? July 18, 2008

As we watch the price of gasoline creep well above the $4 mark ? with little hope of it ever coming down ? any means of squeezing extra value from what we spend at the pump is welcome.? Engine air filter check and replacement, for example, offers an excellent chance for automotive professionals to help their customers get the maximum ?mileage? from their vehicles, and at the same time, create a profit opportunity for themselves.

Affinia retools global organization July 17, 2008

Affinia Group is redirecting their organization strategy by assigning the Global Filtration and Global Brake Chassis business units responsibility of enhancing company focus on efficiency and responsive customer relationships.

Century Truck Caps offers free flag with purchase July 16, 2008

To help honor America?s heroes, Century Truck Caps is including an American flag with each purchase of a Century truck cap or tonneau cover.

Shell kicks off third quarter with new consumer education campaign July 15, 2008

The Shell Passionate Experts campaign continues to take the lead in educating motorists about the importance of fuel quality through advertising and promotions in 2008. Beginning June 30 and running through Sept. 28, the 2008 campaign will feature all-new 3D images of the 'gunky valves,' the highlight of the enhanced, all-new point-of-purchase (POP) materials and a visual demonstration of the build-up that can be caused by low quality discount gasoline.

Permatex launches updated Web site July 11, 2008

Permatex, Inc. has launched an updated version of its Web site, www.permatex.com. Among the new features are individual ?how-to? videos for Permatex Windshield Repair Kit, Rear View Mirror Adhesive Kit and Headlight Lens Restoration Kit. These step-by-step videos provide instructions and tips.

Engine Repower Council encourages consumers to save money with remanufactured engines July 9, 2008

Environmentally conscious consumers who are also on a quest to save money can benefit from the Engine Repower Council's (ERC) new consumer awareness poster campaign. The ERC poster provides a visual resource for repair shops to promote the quality, reliability and savings provided to their customers with a remanufactured/rebuilt engine and is designed to stimulate consumer interest about the many benefits provided by a remanufactured/rebuilt engine.

California man takes possession of first Nissan GT-R July 9, 2008

Nissan North America, Inc. delivered the first Nissan GT-R supercar in the United States at 12:01 a.m. PDT on Monday to a Southern California customer. Daryl Alison of Costa Mesa, Calif., one of the first customers to order a new GT-R through a pre-sale program launched last January, couldn't wait for normal business hours to take possession of his new Black Obsidian GT-R Premium model.

Actron Web site gives automotive information without the jargon July 8, 2008

Actron? has launched www.repairpath.com, a comprehensive, easy-to-use online resource for automotive diagnosis and repair. The site, according to the company, is user-friendly, demonstrates repairs using photographs, diagrams and illustrations and provides simple step-by-step instructions for a variety of automotive repairs, in addition to easy to understand definitions of automotive technical jargon.